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The Greenlivng and BuyGreen Promotion Plan of 2014

Absrtact
This project began on February 24th 2014, providing services to government agencies, private enterprises, organizations, manufacturers, sellers, customer service staff of 0800 toll-free, general public, the EPA as regulator, and its commissioned projects. This year, the project was mainly focused on the maintenance, management, and updating of the GreenLiving Information Platform (including the Green Mark E-Application System, the Government Green Procurement Online Reporting System, and the BuyGreen website), and on guidance provision for users of the Platform. The project was also aimed at ensuring the operation of the BuyGreen website (not involving cash flow and logistics). Promotional efforts were directed to diversify the internet marketing strategy instead of brick-and-mortar marketing. 8 major functions or systems were completed for the purposes of system establishment or revamp, including the Green Mark E-Application System for Services, the Type II Green Mark E-Application System, the statistical function for Green Mark, 2014 Government Green Procurement Online Reporting System, Date Key-in function for Green Procurement System (2013), 2014 Private Enterprise and Organization Green Procurement Reporting System, a web-game for children website and the chain-store management system for Green Shop. Also, 10 systems were upgraded this year to comply with the latest requirement. For promotion and publicity, 35 news items in Mandarin Chinese, 35 news items in English were translated and published. 24 training sessions were held, including 4 education and training workshops for customer service staff on 0800 toll-free, 4 workshops for Green Mark application and 16 workshops for Green Procurement. 19 video/audio messages and 12 e-papers (for both web pages) were sent so far. For promotion purpose, a micro-film competition named "The years of our green procurement" was completed together with its marketing activities. More than 80,000 publics were involved throughout the whole competition. Also, 5 web pages were established for the Green Mark and Green Living promotional purpose. The Green Living Shop’s APP is available in Play Store from now on, and it reached 1,616 installations in total. Also, the GreenLiving’s fan-page on Facebook gain tremendous growth and hit 6,835 fans this year.
Keyword
Greenlivng;Government Green Procurement;Green Mark
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